maximillianos - 5:53 pm on Apr 1, 2010 (gmt 0)

It will be interesting for sure, since so many folks have invested in the "become a fan" terminology. They have custom buttons made, custom instructions/text, links/newsletters, etc all referencing "become a fan". I've seen some companies even put it in their print ads in magazines, etc.

Definitely a lower threshold. We'll all hopefully benefit from it.