incrediBILL - 7:20 pm on Mar 17, 2010 (gmt 0)
I've found 0 use for twitter.
Then you obviously don't use Comcast broadband.
Every time I've had a problem, the handful of Comcast techs on Twitter can either tell you the issue or resolve the problem in seconds or minutes without waiting an hour in a phone queue to talk to a front line flunky.
Heck, I didn't even go looking for Comcast support on Twitter, I was just tweeting some complaints about Comcast and they found me and resolved the problem.
Now THAT's a truly valuable use of social media, reputation management, and superior tech support.
I feel bad for people that don't know any better and still call the 800# because they're just getting jerked around.
Go twitter! ;)