IanKelley - 4:53 pm on Mar 1, 2010 (gmt 0)
IMO, It's not at all analogous to taking a pizza order for delivery over the phone...
Sadly the pizza analogy wasn't too far off. From a programming perspective it's all extremely straightforward and obvious. Any programming team, given a similar dataset to work with, and asked to come up with a customized news feed for users of a social network, based on which friends they interact with most often, is going to come up with pretty much the same thing.
To be fair Facebook's team would do it more efficiently, with a more elegant end result, but that's not what they're patenting.