rogerd - 1:31 pm on Feb 25, 2010 (gmt 0)

If the allegations are true, Yelp provides a good example of how to destroy the credibility of your user-generated content.

A California veterinary center has sued review site Yelp for allegedly promising to bury bad reviews in exchange for purchasing $3,600 worth of advertising on the site. "Yelp frequently exercises its control over the Yelp.com listing application to modify business listing pages to the advantage of businesses that purchase Yelp advertising subscriptions, and the disadvantage of those that decline," Cats and Dogs Animal Hospital owner Gregory Perrault alleges in a complaint filed in federal district court in the central district of California.

Yelp Sued For Offering To Bury Bad Reviews In Exchange For Ads [mediapost.com]