engine - 2:32 pm on Feb 24, 2010 (gmt 0)

Twitter Ad Platform Rumor [news.cnet.com]

It might finally be happening--no, really this time! According to Twitter head of product management Anamitra Banerji at an Interactive Advertising Bureau event on Tuesday (recapped by MediaPost), the company is finally seizing upon its status as the Web's hot spot for brands and marketers and is testing a formal advertising platform.