Point in hand: the current way I use Facebook is only through Gmail. I login to my mail and see if I have received an (important) message from Facebook. If not I don't go to FB, if yes, I do go to FB.
Ditto. I never bother logging in unless I have a specific purpose (creating an event) or got something (an email saying I have a message, wall post, etc; of course, because the email usually contains the post, I sometimes don't even bother logging in to FB).
The big issue with this though, is that this behavior is a minority. Many, many people login to FB and "surf" it. They check on friends, what people are up to, find new friends, chat via FB, etc. It has sort of just become "something to do".
Ugh... it is particularly abundant at university. Walk into any lecture and probably every person with a laptop is on FB. Walk into a lecture room that has computers, and almost everyone is on FB (even while professors teach). Randomly grab someone's iPhone/smartphone, and I bet you they'll be on Facebook or using an app to access FB.
It's the current addiction in my generation (I'm 23) and it is scary lol...
Unfortunately it seems the vast push from the "populace" is to have a "social" internet. *roll eyes*
Kinda makes me think of when TV was introduced to reality TV --- seemed great at first, but it all quickly turns to trash.