rogerd - 1:54 pm on Feb 3, 2010 (gmt 0)
Dell has sold a few million dollars worth of refurbs and overstock on Twitter. Zappos has burnished its reputation for customer service there. That doesn't mean that you or I can jump on social networks and start selling stuff like crazy.
Sure, it's possible to use these sites to promote your business. But, in many cases the ROI will be low or at least hard to measure.
It helps if your target customers fit the demographic profile of one of the major networks and tend to be active users. You must then find ways to promote in a way that is helpful and/or fun, or, even better, let your users/fans promote for you.