Frank_Rizzo - 7:50 pm on Feb 2, 2010 (gmt 0)
I heard on the radio today an interview with some unfunny (IMO) comedian Peter Serafinowicz.
He said that his new DVD was released yesterday and that it was the fastest selling release or something of all the mainstream comedians (Macintyre) and programmes (Office, Gavin and Stacey).
He put this down to twitter and his own blog. He said that his followers on twitter tweeted the hell out of it and those who read his blog hyped it to. The result being that the amazon page for the dvd had 150 reviews - all 5 star. He contrasted that with Gavin and Stacey which had just 30.
What is clearly happening here is that his loyal fans were creating something out of nothing. This is not a viral campaign and it is not self perpetuating either. His tweeters were singing the same song and just duplicating self promotional posts on the various sites.
All that has happened is that 150+ posters have reviewed the DVD are already genuine fans of the comedian and that this does nothing to help customers who do not know, or know little of him in order to make a purchase.
Emperor's new clothes sort of thing.