Tommybs - 8:08 am on Dec 11, 2009 (gmt 0)

I know it might take you some time but have you thought about removing the fbml and just using standard code? I know it might take some time to migrate fbml to standard html at first, but it also might remove the FB "look" from it and encourage more people to visit your url? It might also help with upgrades, though I don't know how deeply "nested" into facebook the app is.

How easy would it be to add extra features to the url and keep it separate from the app? This could encourage more sign up to your site?

As I'm sure you're aware without knowing what your app is, it's hard to offer any other "tailored" suggestions, but permission permitting, why don't you email your users with information about the public version?

I'm by know means a marketing whizz, but I am interested in FB app development. If you pop me a pm I wouldn't mind taking a look at the app.