vordmeister - 7:27 pm on Dec 2, 2009 (gmt 0)

The thing to mention to your boss is you don't need to do it every day.

You can see who is linking to your site using Yahoo. Type in "linkdomain:example.com" and then select show inlinks except from this domain.

Server logs are valuable for what's happing right now. Get access to the logs for your website and look at referring sites. Those are the people who are linking to you - a look at the pages that are linking will show the sentiment.

Otherwise what you are doing seems sensible. It's difficult to automate, but there's no need. Sentiment doesn't tend to change in a week or a month, and all those things can be tackled in an hour or two.