ogletree - 7:25 pm on Dec 2, 2009 (gmt 0)
it does not require a lot of time. You only have to write 140 characters. It is not like a 500 word blog post. Some of this is automated. The rest is just thoughts you have during the day. If your spending a lot of time communicating with people then that means it is working. The main thing is to just check it several times a day. You can sit down and write a bunch of tweets and schedule them if you will be away from computer for a long time. I think you can get a great ROI with just an hour a day. When I say an hour I mean an hour over the day not one hour just sitting there.