plumsauce - 2:49 am on Oct 6, 2009 (gmt 0)

There is nothing new here or more difficult than what exists for media, including international media chains.(so there goes the "what about where it's hosted" arguments).

Advertisement, everyone knows what it is and needs no further disclaimer.

Infomercial or paid article/broadcast that could be confused with regular content requires disclosure.

Regular programming requires no disclosure, except in special cases like financial news where the on air peronalities disclose whether they have holdings or relationships with the company under discussion. It is currently much the same in print media.

This is not new or unworkable. It is a clarification that what is required in other media cannot be ignored on the net. They won't prosecute everybody. They just need the hammer to get at the most egregious cases to make an example. Then, hopefully, everyone toes the line.

The wild west was not exactly all it was cracked up to be. The same on the internet. Excess any where is not really a desirable thing. Excess? Spammers, trojans, drive by downloads. All things perpetrated by people who respect no limits or values in the pursuit of their own personal gain.