wheel - 1:07 am on Oct 6, 2009 (gmt 0)

There's no 'cracking down if you falsely advertise'. that's assuming that they selectively apply the law for some reason, and I doubt that's the case. I bet it's really not the case if you get hauled in to court on whatever premise - there's the law, you're contravening it.

The idea that this is for false advertising, is in itself false. If they want a law about false advertising, implement a law that says false advertising. And I bet there's already laws about that stuff. This is a law that seems to talk about disclosure - entirely different, and entirely wrong. Why should disclosure on how you're paid for your writing be a law?

Affiliate A writes a blog to promote something. They write glowing reviews, complete made up stuff for no other reason than to sell the product via their affiliate link. That's different? Not really. But that's not regulated. So now we better get cracking on creating a law to stop that!