---- F.T.C. Proposes To Fine Bloggers Not Disclosing Payments For Reviews
Future - 9:28 pm on Oct 5, 2009 (gmt 0)
Would Matt Cutts entire blog have to have a disclaimer on it that he is speaking for Google?
Make sense. How is goverment going to find, if blogs are getting paid or not ?
If anyhow, those are getting paid, how can goverment find out if these blogs are disclosing the right amounts ?
Why goverment failed to make any rules for sponsorers (companies who spend money on this blogs to get there products advertised) ?
I am not afraid, as my country does not falls under this laws !?
A sensible statement here
"In an effort to hold companies and endorsers accountable, the FTC guidelines state that businesses and reviewers will be liable for any false statements made about a product. If a blogger receives a free sample of skin cream and untruthfully claims it cures eczema, for example, the company and the blogger could be held liable for false advertising.
Wont this create further issues ? Are majority of tie-ups held only online or offline as well ?