httpwebwitch - 12:26 pm on Jul 27, 2009 (gmt 0)

Twitter is (primarily) a waste of time. Much like watching television. But lots of people spend lots of time doing that, right? Time wasting is a global pastime (literally), and there is $ to be made when you get the right messages in front of the right eyeballs.

And since it's gone mainstream, you mustn't ignore it as a source of potential information, whether it be outbound or inbound.