ogletree - 5:26 am on Jul 26, 2009 (gmt 0)

At the very least you need to reserve your name, nicknames, and company name and product names. You need to be watching all those things in the search section for reputation management. Follow a few important people in your industry just in case they say something you need to hear. At the very least use twitter like any other important website. I'm not saying you have to become an addict. I’m not saying you need to try to get a zillion followers or that you have to say anything on twitter. Twitter should not be ignored.

I have found that twitter is way better than a feed reader for SEM information. I think twitter is the best portal for search marketing information.