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-- Community Building and User Generated Content
---- Reputation Management Gone Bad: Company Fined For Faked Reviews
vincevincevince - 12:19 pm on Jul 15, 2009 (gmt 0)Thread source:: http://www.webmasterworld.com/community_building/3952888.htm
What the article does not state is how it was discovered. I think the overall message here is that reputation management needs to be an at-arms-length transaction with an unconnected third party rather than an in-house campaign.
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