Murdoch - 4:38 pm on Apr 2, 2009 (gmt 0)

Actually, I think it has more to do with the fact that Social Media Networks (SMNs) revenue generation models are more schizophrenic than they are carefully thought out.

I echo this sentiment completely. I don't know how many times I've wondered aloud at the fact that MySpace knows I'm a guy, and could easily read my cookie information, but instead chooses to show me a picture of a guy with a link to a dating site. I wonder how many times a mistargeted ad is fired over the course of a day that could otherwise generate revenue if targeted properly.