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pageoneresults - 5:36 pm on Aug 19, 2008 (gmt 0)
Heh! They might be late to the game. There are plenty of third party apps that have been developed that will do that for you. I've been in Protected mode so the apps are useless in scraping my Tweets from a Public Timeline. And, since I monitor my small number of Followers, I know that they are not using my Tweets from a revenue generating standpoint. That is not to say that there are not a plethora of others monetizing the Twitter Public Timelines. Sugarrae recently found some AdSense stuff going on with Tweets and Google Cache. So, they may be trying different options. ;)
Twitter could create an algorithm to analyze your messages and your friends' messages to target ads based on keywords.