engine - 6:37 pm on Jan 18, 2008 (gmt 0)

Major media sites have started to get the religion of audience participation, but there's been one big hitch: How do you harness the audience's knowledge and participation without the forums devolving into a messy online brawl that requires time-intensive moderation?

Traditional Media Face Challenges Managing Online Conversation [pbs.org]

A fascinating commentary on the challenges faced by media companies as they open up to enabling comments and feedback on news.