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-- Community Building and User Generated Content
---- Advertising May Not Be The Saviour For Social Networking


Andy217 - 2:47 am on Jan 3, 2008 (gmt 0)


"I do think that there is room for "freemium" business models in SNS in which additional features / access is granted to subscribers (like on Webmasterworld)."

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I think Lorenzinho2 is right on the money with this statement. It's a delicate balance. I've been brainstorming how to do this correctly with a targeted community site that has not been launched yet.

So here's my question: What type of additional features or access would you include in a "premium membership"?

To be successful, it needs to be a combination of "features" that the member cannot live without. They MUST have it, and the monthly, recurring price must be low enough to make it a no-brainer.

As a "free" customer, perhaps you would get access to all of the basics, such as creating your profile, posting pictures, adding friends, leaving comments, searching members, e-mail, messaging, etc.

"Premium" members (for example) would get additional space to include MORE photos, access to a "premium" classified ads section, perhaps make the ability to create, join & post in groups a "paid feature", and (of course) paid members are "free from advertising".

What else could be added to that list?


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