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Chico_Loco - 3:40 am on Dec 2, 2007 (gmt 0)
Coca Cola have apparently backed down from using Beacon... “We have adopted a bit of a ‘wait and see’ as far as what we are going to do with Beacon because we are not sure how consumers are going to respond,” said Carol Kruse, Coke’s VP of global interactive marketing Darrin J. Ward
[forbes.com...]