rogerd - 8:54 pm on May 9, 2007 (gmt 0)

Personal conversation with members is a key part of effective moderation. Helping members understand what expectations are, or why a post was edited, and doing so in a way that's friendly and helpful, is important.

Moderators lead by example, too - they should be representative of the best characteristics of members - friendly, helpful, never condescending, etc. If they are high volume posters, they are setting the example in a visible and pervasive way.