phranque - 2:09 am on Feb 3, 2007 (gmt 0)
from PC Week [pcmag.com]:
users click on the browser bar icon, and a box appears where they can name the trail, add a small comment, and then surf to other related sites. The hope is that "people who are passionate" about topics will create these trails, explained Trailfire chief executive John O'Halloran, and guide others.
The business angle: using what Trailfire knows about the Trails and those viewing and creating them to deliver highly-targeted ads and offers.