moTi - 9:52 pm on Sep 28, 2006 (gmt 0)

right, so in regard to its difficult audience the only way to go for myspace et al is cpm and branding. for that, they need to change the way internet advertising is working today:

- pushing advertisers from direct marketing back to mass marketing
- enforcing an adequate pricing model similar to mass media

good luck. after all, if they don't succeed, they still can show their own (news corp) ads. unlike youtube, who show adsense cpc.