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travisk - 9:29 pm on Sep 28, 2006 (gmt 0)
Eyeballs = influence. The opportunity to influence 90 million users can create million-dollar pop stars, hit tv shows, sold-out movie theaters and lifelong brands. By the way, how many of you were mocking Murdock a year ago when he bought MySpace for $500 million?
Big media companies don't care about pay-per-click and "buying moods", and they don't value their properties that way.