weeks - 9:24 pm on Sep 28, 2006 (gmt 0)

moTi raises a good point, but the need for some way to build a brand is needed today.

If you want to get people talking about BLANK cars or BLANK clothes or BLANK shoes or BLANK cellphones or whatever, you've first have got to have a name they have seen before.

So, this isn't about pay per click. It's about a place where you can reach a large group of people with LOGO so when they are ready to buy BLANK and they see your LOGO, they'll feel as if they have heard of it, so it must not stink. And they'll consider it and maybe buy it. If they have never heard of LOGO, the audience will not buy the cellphone or shoes or pants just because it works or fits or the price is right.

Still, $15 billion? That's BLANK.