rogerd - 2:01 pm on Jul 16, 2004 (gmt 0)

A forum is a lot like other kinds of businesses. Take a restaurant for example. It has to advertise to get people there for the first time, but if the customers don't like the food or the service is bad, they won't return. If they have a great experience, though, not only will they return but they'll tell their friends, too. If people really like it, soon they'll be booked to capacity and no paid advertising will be needed to keep busy.