ScottM - 9:32 pm on May 21, 2002 (gmt 0)

I still go back to the thought of: "Getting users OFF of Google as fast as possible".

Whether that's through content(authority) or hubs...the result is the same: users leave Google and don't return under that search term because the result they found was what they were looking for..

Authority or Hub...or both. Either way give the USER something to do..(Read or Click)