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---- 3 Top ways to improve rankings in Google? (part 2)


rjohara - 7:49 pm on Aug 1, 2001 (gmt 0)


Another way to increase link density within a site (which I believe is appealing to Google) is to consistently use the <LINK> element in the <HEAD>s of your pages. You can define a home page for the entire site; up, next, prev, pages, etc. I know Google does follow these because I've gotten error messages when it attempted to visit a page via one of the links and the page wasn't yet available. Some browsers (such as iCab) automatically create a nav bar from the links, and others will probably be able to do so in the future. This is the set I use; you can modify as needed.

<link rel="home" href="/" title="RJO's Home" />
<link rel="search" href="/search.html" title="Search RJO's Site" />
<link rel="up" href=[variable] title="Page Up" />
<link rel="prev" href=[variable] title="Previous Page" />
<link rel="next" href=[variable] title="Next Page" />
<link rel="author" href="/" title="About the Author" />


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