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-- Google Gmail Advertising
---- 28 Privacy and Civil Liberties Organizations
GoogleGuy - 5:45 pm on Apr 8, 2004 (gmt 0)
our toolbar install process includes a separate page with a message in big red capital letters that says "PLEASE READ THIS CAREFULLY IT'S NOT THE USUAL YADA YADA." and the advanced features of the toolbar are opt-in, instead of being on by default.
"Google's 'honesty' is a public relations exercise and is hardly self evident."
pixel_juice, I'd disagree with that. For example,
The banner ads that you used to see on other search engines would allow other companies to use web bugs in order to get users' search terms. Showing text ads on Google prevents other companies from cookie-ing searchers on Google, and of course searching Google without a cookie works fine.
Google clearly marked ads as sponsored back when Consumer Alert and the FTC were pointing out that intermingling paid links or not clearly marking paid links was a bad idea.
When other search engines receive a DMCA complaint, they quietly drop that result. At Google, we forward the complaint to Chilling Effects. Then if the search would have brought up that result, we include a notice at the bottom of the results, including a link to the complaint at Chilling Effects, so that the user can read more about the situation.
In the case of Gmail, the main page at www.gmail.com makes it quite clear that instead of banner ads or pop-ups, we'll show text ads, with a link into the FAQ that gives more information.
I do think that when people get a chance to play with Gmail, they'll be quite happy with it. Some screenshots and one blogger's thoughts on it are here, for example: [miscoranda.com...]
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