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-- Google Gmail Advertising
---- GMAIL - Google Announces Their e-mail service
Nacho - 12:17 am on Apr 2, 2004 (gmt 0)
Mail storage (1Gb) for a long time. Probably with an option to expand when full for an upgrade $$.
Perhaps a new approach to this topic would be to highlight the advantages and disadvantages to everyone related in the industry. Kind of like the best of what is being said out there and here.
Benefits for the user:
Faster search of emails vs. than what is available now through MSFT, Eudora, etc.
Search vs. Sort
Keeping email all in context (grouped) and displayed as a conversation
eMail provides will be more competitive and provide users with higher benefits, lower prices, etc.
If Google comes up with a POP3 version through subscription and similar services, no ads, it will probably be a great product for users and revenues for Google. Queston is how much?
Benefits for Google: Owning Internet users, which is a valuable and measurable accounting asset
New revenue streams through more places to distribute ads
More branding power
Control of information (to the point that they could know how much you’re spending online through order confirmations)
Knowing the user through data collection and identification of demography and geography.
More market share
Creative ways to increase the value and interest for the IPO
Lots and lots of PR from the media + the actual users through forums
Incredible amounts of feedback. We are telling them how they should do it right.
And I’m sure there are more. . .
Benefits to the Internet Industry Increase competitiveness
Re-invent the “email” wheel through creativity for Yahoo!, MSN, AOL, etc.
SEMarketers will have new opportunities to manage this for their clients and do it right.
Google will bring the storage market to lower their costs
New opportunities to track by the analytics firms
Benefits to Companies: New ways to target users and increase awareness of their brands, product or service.
Small businesses could use this if Google will allow a firstname.lastname@example.org be alias to email@example.com
Disadvantages for the user: Invasion of privacy. If you are a customer that is very worried about this, then this service is not for you. There are millions that are ok with this, “Yahoo dominates the niche, with 52.6 million unique users per month in the United States, according to a February survey by online research firm comScore Media Metrix. Hotmail is next, with 45.4 million users. AOL has 40.2 million paying users.”
Can Google turn off my entire account or my emails as they can remove pages from the index?
I'm sure there are more, please fill in . . .
Disadvantages for Google: Finding ways around “privacy issues” so that they can effectively use this. "Perhaps there is not a huge privacy risk that Google is going to 'read my mail' – when all they are doing is running their adsense analysis on the processed page they serve me that has my email included on it."
New ways for spammers to use their resources to get the users
Late entry, make it work and debug.
Trademarks & Patents are not aligned (according to posts here in WebmasterWorld). They will probably deal with this with no mayor problems.
(not a disadvantage, but a challenge) How to carefully implement an algorithm that will rank the right document to the top of the list.
Disadvantages to the Internet Industry The storage market will suffer from this.
SEMarketers will have to deal with clients about “why so poor conversion?” and “am I getting the right ROI?”
Increasing competitiveness sometimes means sacrificing profit margins, not a good thing for the many shareholders that have Y!, MSN or AOL.
Disadvantages to Companies: Poor conversion rates from these types of ads because users are not in buying/research mode. However, if this is controllable by Google on the Adwords/Adsense account by opting out, then OK.
Sending out an email newsletter to the users of @gmail.com and having competitor ads being served right next to it.
Feel welcome to Add/Remove any of these bullets. There are many points of view here from online and offline friends.
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