txbakers - 4:26 pm on Jun 3, 2005 (gmt 0)

I think it's important to look successful, whether as a one person operation or a larger one.

People like success. I've been "faking" it since the beginning 5 years ago, and now that my wife has joined the team, when I say "we" it really means something.

"we" refers to the company, not just you. It's good to be honest when asked, but generally it's a "we" and a "company" rather than me in my slippers and jammies in the living room.