cellularnews - 12:50 pm on Apr 1, 2005 (gmt 0)

My own site is preparing to launch a subscription model as well.

We are a news service - but focused on a specific industry - so quite niche (there are only a few decent competitors).

Our model will differ slightly in that the incentive will be to get the same content as the free version, but without the adverts that clutter up the page.

We will then also add exclusive stories a little later.

I aim to convert about 5% of the base into paying subscribers, which I feel is a viable return based on the loyalty and stickyness of the site.

The addition of "subscriber only" news articles in the future will also reward subscribers while also acting as "free" advertising for the subscription option.