lorenzinho2 - 6:26 pm on Feb 18, 2005 (gmt 0)

So let's make a rough stab at full year revenues (which are announced at the end of February). For the purposes of this exercise we'll pencil in $730m sales for Primedia's Enthusiast Media division. Now let's assume that online revenues accounted for six per cent of turnover. That comes in at $43.8m. But don't forget that Primedia has other online properties as well as About.com - websites which accompany its many print publications. So it looks like NYTimes is paying as much as 10x revenues for About.com.

From the Register:

[theregister.co.uk ]