Thanks for the welcome.
I should have said "most cost effective way delivering a message" perhaps.
News is not just the headline. It's Dear Abby, the calendar, the obits, weddings, lost dogs,...
--Are you looking for that dog? Are you keeping up with Jim Smith, did you know he died?
--And, no, you don't need a cord of firewood, but at $40 a cord, well, heck, let's get a load.
Serendipity. All of these things--news and ads--come together make a newspaper. The web simply is not suited to it. I want people to look for my dog, or buy this load of firewood, I need an affordable channel. And, it's the same channel that Ford and Chevy use, too.
The web is great if you're buying a car. But, if you're selling, and you want to talk to people about a great deal--even if they're not looking right now--only the paper has enough of a audience and space to work for you. (It's also what annoys people about the paper--all of these ads!)
Classified ads for jobs is moving to the web. It's perfect for linking up "I want" and "I got." Too bad for print.
But, otherwise, print is better. Even Google's ads, btw, don't work very well on most news stories. Even entertainment news, people are not really interested in buying the album at the time they are reading the news.
Serendipity. The web ain't got it like newsprint.