chiyo - 7:42 am on Nov 4, 2001 (gmt 0) Make the title interesting and relevant to intrests of magazine etc.
There are some excellent guides to writing press releases on the Web. Just off hand i cant find them but im sure a search for - "writing press releases" AND guide - would come up with then. Just a few from memory that we use.
Include the release date or "FOR IMMEDIATE RELEASE"
Include all contact details including that of who wrote the press release and of course the web site and emails
Write so the copy can be cut off at any para and still seem "complete"
Address to the jobtile (eg: Editor) or even better actual name of the editor
Should be 1 page, no more than 2 pages
Double spaced for easy readability.
Include a quote from an officer of the company if possible to add personality and authority.
Make the title interesting and relevant to intrests of magazine etc.