I think if anything, the chart of where the eye moves once hitting a page is interesting - and only goes to solidify that people are looking for something to pop out to them. I would venture to guess that it's why the eye movement is all over the page and not simply "focused" on the first text they see.
IMHO, you want to make the answers to those questions immediately answerable. When their eyes move around the page in that fashion (or any other fashion should that study not be indicitive of the "majority" of web users) you want them to figure out, yes, this site has what I need, it sell products/provides information and I can see they have the product/information I'm looking for.
People shouldn't have to "study" to get the gist of a page, they should only need to scan. If you can make them aware that the page has what they need immediately, they are likely to stay, read the text anyway and have a good user experience.
If they need to "search" for the answers to their natural immediate questions, they may get frustrated and click back or simply be annoyed out of the buying mood.