Skier - 10:35 pm on May 25, 2004 (gmt 0)

I need some guidance.

For the past couple of years we have been developing the internals for a new commercial website "widget central".

In an unrelated series of events, we just(this morning) purchased a business that sells widgets Although we bought it only to acquire the inventory of widgets for our own existing business, the deal unexpectedly included a widget website that has good profitable traffic.

Now we are wondering if it wouldn't be easiest to launch our new "widget central" project by simply renaming the website that we just bought and loading it with the new systems we have developed. Traffic from day one...hmmm

The opportunity only presented itself today. What are the pros/cons of this approach? Is there a better way to do this?

Some calm words of wisdom would be appreciated. It's been manic sort of day for us all.