adder - 5:42 pm on Jul 20, 2013 (gmt 0)
If it's well-targeted, a B2C CPM rate will range between $100 and $250.
A B2B CPM rate - $250 to $1000+
That's a very generalised range. Be careful, though. The bit that alarms me in the OP is "being offered". There are many irrelevant or half-dead lists that are "being offered" to people.