martinibuster - 3:01 pm on Jun 8, 2013 (gmt 0)
You raise the price, you get a click, you've then "bought" the product.
For the purposes of example, in the simplest terms, the cost of a click is determined by competition. If the highest bid on your site is a nickel per click that's what it is. If another bidder bids a nickel then the first bidders cost may rise to six cents. If a third bidder enters she can cause the cost of a click to rise to seven cents.
That's in the simplest terms. Of course there are other factors determining the cost of the click, for example, the popularity of the ad (the more clicks it receives the lower the cost tends to go).
You don't necessarily have to "buy" the product if your bid is just enough to cause the algorithm to increase the bid price of the other bidders. That's in the simplest terms.
If an doesn't receive a click after it is shown then it's going to be dropped out of competition. So in reality, it's possible the scheme won't work. Whatever the case, it's a risky scheme because it's an attempt to defraud the advertisers.