LifeinAsia - 2:46 pm on Jun 8, 2013 (gmt 0)
To shill is to be a false bidder in an auction, whose purpose is not to actually buy a product but to raise the price of the final bid.
That's not really going to work with AdWords. You raise the price, you get a click, you've then "bought" the product.
I still don't understand how you get pay Google $.01 for an ad to get to your site, yet Google is paying you much more for other ads in the same space. The math just doesn't work.
Now, if you're saying you can say Google is charging you $.01 to bid on "yellow widgets" to get to page about widgets that gets you $.10/click- that I could see.
Or if you're expecting to pay $.01/click for people to go to your page A, then hoping they'll then navigate to page B (where the ads are $.10/click), that's not arbitrage. But you'll also find that far less than 100% of the people going to page A find their way to page B and click on an ad.