dougwilson - 7:46 pm on Nov 8, 2012 (gmt 0)
I still don't know much but I'll tell you what I've got so far. By blocking all ad agency, social trackers and companies - except - google and add-this (which are the only two I use) the ads on my site are reflecting the content again.
Likewise ads on other sites are reflecting their content and not targeting me with personalized ads. So maybe it's less google and more the hundreds of other companies.
BTW, don't pay for adwords, so maybe publisher is wrong term for what I do. I have adsense ads on my site - that's it.
There is a drop in clicks for ads on my site, flat line actually, since around the time I started using DNT. That's the part I was questioning. We'll see what happens now that I've "Allowed" most google stuff.