lucy24 - 8:45 pm on Oct 24, 2012 (gmt 0)

They certainly look good on my mobile sites, nicely breaking up the content.

Some people use illustrations for this purpose. Visually the effect is the same and it doesn't draw the reader's attention away from the page content. They also, of course, don't make you any money.

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I'm reminded of the first time I saw the limited-run TV series {name omitted}. It was originally made for broadcast TV, with commercial breaks at set intervals. I saw it on a cable network without advertising. You could see where the breaks were supposed to be; the original producers clearly hadn't envisioned a direct cut from one scene to the next. They would have done better to put up "Intermission" cards for at least 15 seconds to preserve the gaps.
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