"If you truly plan to earn a living online for a very long time to come you need to follow the advertising dollar while reducing your reliance on search engine traffic. Build a brand that *could* survive without a website."
Its one thing having a brandable business which sells products/services that can run even without a website in the long run, but there must always be a market for people who provide content of great value. People have always been able to monetize print for centuries and then content online. Maybe its just a way of finding market on different platforms.
But my worry is that my understanding is that fewer people are using search engines, and fewer people are accessing websites via PC, so how does someone who mainly runs informational based sites cater to these new platforms?
As much as I would like to say otherwise, 80% of traffic comes via search engines. My sites appear on mobile browsers just as they appear on a PC, and actually that's how I like it. However,like I say, my main worry is that more and more people are using apps and the like and moving away from standard web browsing. And I can't figure out how I can make my sites appropriate for apps.