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---- Are we hurting ourselves or Is Less More


rocknbil - 4:44 pm on May 7, 2012 (gmt 0)


I totally agree, and less IS more. Working with a group testing landing pages, they keep adding more and more "cool stuff" and can't figure out why the conversions drop with every page they create. I try to explain it to them and they just argue - argue with statistical numbers, argue with skewed group test results, and go on believing their more is "more better". :-\ "SHOW ME THE CONVERSIONS!"

Thought so.

There's a point at which it's all "too much" for the average user, and we crossed that point long ago.


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