MelissaLB - 1:57 pm on Mar 28, 2012 (gmt 0)
in the past we've allowed customer reviews but found trying to get our customers to actually take the time to write a review rather painful. They are mainly low cost products that the buyer just wants then wants to move on.
As far as the related products where you say that will help is there any added benefit in updating those, or perhaps lets say if i have 10 products in one category and i want the focus to be on 1 or two of those products, woudl there be any value in adding those 1 or 2 products as a related product to the other 8 products in the category? Would this signal to google that this product is important based on internal linking or would this just be a lost cause?
As far as social media we've actually done well with that. FB and twitter buttons on each product (havent made the jump to the g+ button yet, still on the fence) and we've been gaining a lot of traction with fb likes recently (quite quickly too due to contest marketing actually) but we've not seen any effect on either traffic, conversions and ranking. As for the social shopping sites, we've been in those for years and are heavily linked to from many of the big ones. yet still cant gain much ground in google to get past, for instance, a seller that is from another continent that has a few more skus than we do.
It's funny you mention pinterest as well, i think they frown upon businesses adding their own products, am i wrong? or do you mean adding a "Pin it" widget to the product pages?