MelissaLB - 5:51 pm on Mar 27, 2012 (gmt 0)
ok, i know this topic has been discussed previously but a co-worker and i are butting heads about a few ideas and we cant seem to agree on how to analyze the slow decline of some of the larger categories of our product skus.
Keeping in mind that we were never directly affected by the panda/quality content updates, we are tryign to regain some traction in rank but cant agree on what to test or if it's even worth it.
So the question is, we've got 1000's of product pages and the descriptions are about 50-75 words long and they are all written pretty systematically. It's written by us but once you describe a product and the product doesn't change, what more can you really do when 2 years have passed and you still carry that product but it is no longer selling and there is nothing to add to the description?
We show related products with each one, now would updating the related products really make much difference at all? The products that link to each other would change, google would re-crawl, but would that do anything at all? would that be considered 'fresher' or not at all?
We are not an affiliate of any kind, we've got a warehouse full of in-stock items with about 10,000 product pages but cant seem to stabilize good rankings on anything other than our category pages.
Any advice from others who've had these issues and made any changes to their product rankings whether it be through content, or reworking the internal link structure or otherwise?