Novus - 2:09 pm on Apr 3, 2012 (gmt 0)
The more I read the, the less Iím bothered. I Run 5 sites for my company. One has AdSense which is the only one Iím slightly concerned about. Of course each site will need to be jugded bythe owner on a case by case basis.
Its already been implied that the information commissionerís office isnít going to be running around fining people left right and centre for having Google Analytics.
Have a read of this, it should put it into perspective if itís good enough for government sites then itís good enough for me.
Download the pdf at the end it has some guidelines. Coincidentally I have spoken with several web developers and it's just not at the forfront of their thinking. A lot of people are still in a wait and see mind set.
Advertising cookies are the sticking point, I would not be worried by using GA at all.