engine - 6:26 pm on Mar 19, 2012 (gmt 0)

@enigma1
Actually, it's about the EU law and the UK delay now coming in May 2012. It will now be implemented in the UK. The story could have gone in many places, Analytics, Web Gen, Pro Business Issues, etc.

@SmallP
I know what you're saying. The more the ICO say about it the more it become confusing.

I found this link to a PDF file which seems to lay out the information a little clearer.

[ico.gov.uk...]

As you can see, there are exemptions, but there is the importance of compliance. Either way, you have to get your privacy policy updated, and that is pretty easy to do.
The difficult thing is implementing the acceptance so that it looks elegant. That ICO example is pretty ugly.